Buying backlinks is bad for business!
Back in the day. And by that I mean, 2012…large corporations and random individuals wanted to cheat their way to the top of the search results. What they would do is go to these ‘link farms’ or link directories and buy thousands of back links to their website.
This used to work in the past, however Google has wised up and now severely penalizes websites that do. Never buy back links to your website.
If you want to exchange links with a relevant source or local company in your area that you partner with, great, but generic links will destroy your rankings. And once you go down this path, you have no return. You could easily end up in the Internet graveyard, never to be found online again.