Google, Am I Good Enough For You?
Why start an article with a question? Because this is the very question you need to remind yourself of when drafting content for your web pages and for your website’s “News / Recent Articles” section that we always preach about.
There are several factors that must take place in order for your website or news article to be displayed in the search results of any Search Engine. We’re focusing on a couple main points along with looking to Google since they are a little more professional regarding the search process.
When we say that you should write content (or “copy”) for any web page or news article on your website, don’t look at it as if it’s some random page that only needs a few lines of meaningless text. This is prime real estate for you grab a hold of Google’s bots.
If your goal is to bring in web traffic via Search Engines, then there are two main factors you must consider when drafting any content for your website:
1. It must read well for humans.
2. It must get the attention of Google through proper use of “Keywords” and depth of information.
…without overdoing either.
So sit back, read your text and ask the question “Google, Am I Good Enough For You?”
Who is Google?
Google is a for-profit company, not an outright or traditional free service. They exist to supply and connect the public with credible information that their users are seeking.
Think of it this way… when you “Google” something, you expect to find the answer you’re looking for. If Google displays a bunch of websites that do nothing for you and do this repeatedly over and over, you’ll eventually give up and start using a different Search Engine. That’s BAD for business – for Google and yourself as a company seeking web traffic.
Google wants to please their users by connecting them with the websites that Google itself feels are the most relevant and helpful to the searched term (eg. the “Keyword” or “Keyword phrase” that the user typed into the search bar). Google also shows relevant ads that companies have paid Google to display alongside of the free “organic” listings so many of us use – which are referred to as “Pay Per Click” ads. If you are unfamiliar with the term “organic” used in this manner – the definition (compliments of Wikipedia) is: “Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.”
I mention the “Google” business model because it literally feeds into the question Lyquid Agency recommends you ask yourself… “Google, am I good enough for you?”
Let’s take a quick example of an Attorney’s website.
If their goal is to be found when someone types in the term “traffic violation lawyer” – then they must have such focused information somewhere within their website (multiple places if possible).
In this case, I’d recommend having a web page that includes such overview information, along with several uniquely written articles in their News section targeting “Traffic Violation Law” that explains what is what and uses keywords such as “Traffic Violation,” “Lawyer helping to resolve Traffic Violations in ‘example’ city and state,” and perhaps “New Jersey law firm helps you with traffic violations.” You’ll want to put focus on the main keyword which is “traffic violation law” as well as focus in on their location or location range in case the person also searches via the city they are located in.
Not to confuse you further, but keep in mind that this information needs to be helpful to the user, so just writing an extended ad for your law firm won’t fit the results – write about what occurs during a traffic violation, what can happen without representation, what types of laws can be included in such a violation and keep elaborating from there. For example, “Traffic violations may include speeding tickets, parking tickets, running a red light…” Just make sure when you’re finished that it reads well, makes sense and above all, is truly helpful information!
Google does not accept “keyword stuffing” in an attempt to “trick” Google into displaying your website. You can view our video regarding keyword stuffing.
If you hit a road block and start saying, “There is only so much you can say on a given topic” – that is not true. If you can charge money for the service and you’ve read a book or two prior to offering such a service, then you certainly can find credible and reliable information to say to the public. While a topic may be straight forward for you, it may not be to someone who has never encountered such a need and is unfamiliar with it.
Look at it this way, the better you write, the more people will pay attention and begin building the trust you need them to and best of all… the more Google will pay attention to you!
Your goal should be to come off as the expert in your field providing educational and free information so that others really look to you as the company they should be using.
Upon publishing your new information, Google is going to look at your content and judge it through means of “scoring” it. This does not happen overnight or immediately! In fact, the time at which Google does this is quite uncontrolled and the score your content receives is never shared by Google.
Google’s computer bots will read through your website at lightning speeds and create a score on how important your content is to Google, which is based on over 200 factors. If your content and websites are not spectacular in Google’s eyes, that it perhaps lacks in depth and helpful information, the score will be lower and your goal of being displayed on “Page 1 of Google” for a given search term will wither away.
It is true that the more frequent and consistent you are with posting credible and reliable information on your website, the faster Google will be to crawl and index it. Don’t mistake this for the speed at which Google will display your web page in the search results, these are three different things (Crawl > Index > Search Results).
To plug our own company, if you’d like to enhance the process of SEO, you’re welcome to purchase any or all of our Search Engine Optimization services whereas we work deeper into your website’s coding and setup with the goal of having a bigger grip on Google. These services are available to all active clients of Lyquid Agency.
If you’re good enough for Google, you’ll be complimented by means of free ad display in their organic search results.
So when the next time comes for you to sit down and write, essentially marketing your business… read through your content and ask yourself “Google, am I good enough for you?” Then sit back, be patient, wait and write some more.
Search Rankings are an investment of time, patience and expertise. If you do it right, you do not need to spend much money.