SEO has been around since the birth of search engines. Just like hunting for the right website provider, when searching out your own SEO strategy, you must comb through the masses.
You’ll be enlightened, you’ll be lied to and you’ll most certainly be taken advantage of….that is, if you allow yourself to be.
“SEO Is Complicating.”
- A small business owner or business manager?
- Not selling products on your website?
- Hunting for customers within your surrounding area?
If you answered “Yes” to all three above, this article is for you.
One of the first issues small business owners run into are the prices for proper SEO. Like gas prices, the SEO community has exaggerated prices and severely exploited you, the paying client.
Does SEO have to cost a ton of money? NO! Can it? Of course, depending on how much of the online/offline world you wish to dominate.
For starters, the great majority of small businesses need only basic strategies. Your time and a solid website. I’m talking, 30-60 minutes a week of your time…max.
1. To begin, you need a CMS (Content Management System) based website. This means your website is dynamic, can be logged into and edited on the fly. It means you don’t have to pay a web developer money to edit the code of your website just so you can change out the text on a certain web page.
2. You must have a blog fully integrated with your website! Stop using Tumblr, Blogger, and all the others. If you want to be successful with gaining search rankings, you need your website, not external blog, to be indexed and searched by Google and Bing (Side note…Yahoo does not crawl your website, they sold their search algorithms to Microsoft years ago, they now purchase their search results via Bing). Blogs are extremely powerful elements and search engines LOVE them. They eat them up. I tell people I’m on a diet everyday, but the second someone bakes chocolate chip cookies, I’m the first in line scarfing them down. Your blog is like a chocolate chip cookie to a search engine.
3. Content…this encompasses both your blog but also your entire website. One of the most common mistakes small business owners commit is by not providing enough rich content to display on their website. “Content is king”..heard that saying before? It’s true. Search engines “read” your website in several ways, but where it matters most to you is getting enough text on your web pages. If you don’t have much text, how can you expect a search engine to fall in love with it enough to display it over the thousands of other small business owners fighting for the same traffic?
Content feeds into a major myth out there: Keywords. If you have searched around for SEO providers, you have come across people offering anywhere between 15-5000 keywords for your website. Some of them promise this per web page.
The best, most effective amount of keywords to focus on per page is 2-5, max. Any more and you are going about it wrong. Search engines smell greed and will dock your website points the second it feels like you are “keyword stuffing.”
If your head is spinning wondering if a keyword is some magical term…it’s not. A keyword is simply a word. That’s it. It’s a term that someone will type into Google’s Search bar and a term that you wish your website to be associated. Google will then look through all the websites in the world and spit out the ones most relevant to what the searcher typed in.
For example, if I wanted to optimize this blog post for the keywords “SEO” and “SEO Providers,” then I’m going to repeat those keywords multiple times throughout this page. To optimize it, I’m going to write this article in a realistic manner, repeating those terms where they should naturally be placed within the text. I’m not going to say..”Hi were Lyquid Agency and we provide SEO. SEO for small businesses. SEO is what we do. We provide SEO to millions of website owners…” Understand?
Google’s new way of indexing websites is to “read” them. They have put their genius minds together and have trained their computer bots to actually read and identify your website as if a human would. What I mean by this is that if your website content (or “copy”) is poorly written, stuffed full of keywords, then you will be placed low on the results list. When writing your content, repeat your keywords as necessary and write like you would speak. If it would sound unnatural in person, then you’re doing it wrong.
Like I mentioned in the beginning, SEO is complicating. You’re going to run across terms like: meta tags, titles, descriptions, on-page SEO, alt tags, image descriptions, number of words, paragraph structure, etc. Stay cool, it’s going to be okay!
Yes all of those things, and more, matter. What you’re going to want to do is not outsource your SEO efforts. Keep as much “in-house” as possible. Save money and stay in compete control of your business. You’ll want to find a website provider that sets you up for success. I’m talking optimized code, easy to use software, CMS based websites, fully integrated blog, support, and more. This will make your life so much easier. This will help organize your efforts and save loads of money in the long run.
At Lyquid, we made the decision years ago to pack website plans full of features, SEO being a solid selling point. This means that we bundle powerful website features into the most basic plans we offer, all at an incredible value. What small business owners enjoy about Lyquid Agency’s website packages is that they are set up in a way that is very straight forward. All the boring, tedious back-end work that you don’t want to worry about is handled for you. From the beginning, you are setup with a professional blog, well written code and best of all, your website is delivered with our powerful SEO software giving you complete control over your website optimization. You can target keywords, adjust your page titles, customize your web page description when someone sees it within a search engines results, and more.
Last, but not least…back linking. Do not, and I repeat this…DO NOT purchase back-links or join any “link farms.” If you are unfamiliar with these terms, basically it means that someone pays a website owner money to simply link to their website. Back in the day, buying links was a great way to cheat and climb up the search results page. Now-a-days, links pointing to your website still matters, but generic, odd, and abnormal back links will destroy your search rankings, and in some cases, get your website permanently black listed whereas it will never be displayed within a search engine, ever. Do not buy back links!
For more assistance, you’re welcome to contact us anytime!