Showing Value in a Product the Public Doesn’t Understand: Websites

It’s a difficult task when attempting to explain value in regards to websites. What all encompasses value?

  • Quality
  • Dependability
  • Functionality
  • Features
  • Support
  • And Pricing

The great majority of the public can look at a junk website next to a decked out, state of the art website and never actually see or understand the difference. Especially if their personal design taste doesn’t crave much for clever design elements. Even still, when it directly relates to your business, it’s crucial for you to not have a junk website.

All those benefits, those features us website provider’s mention, all play a major factor in your ultimate success and whether to place you in the “never to be found or cared about online” category or the “man, did you see So & So’s website!? Go check it out!”

A website providers quality, dependability, functionality, features, support, and pricing that they are offering you makes all the difference in your recognition, credibility, and respect which translates both on and offline.

A great tell tale sign on whether or not a company (serving quality or junk) is price. Price shows you just where the web provider lines up in the industry. Price is your key selling sign on whether or not a company is out to exploit you, or if they care by simply asking a respectable amount of money while supplying you with an elite product.

Gone are the days you need to be spending a heavy upfront “design fee.”

This mainly includes the small web boutique firms and freelance web designers. If someone is telling you that the cost up front is $450, $750, $1,500, $2,000 +, then walk away. It is NOT worth your money or time to be using their service.

Even still, though, the subject of this article is understanding the inherent value in websites and website providers.

Value does not just include price. That’s simply your best starting point on weeding out companies base on your monthly or annual budget. Other aspects include everything mentioned already:

  • Quality
  • Dependability
  • Functionality
  • Features
  • Support

You must look at the website packages feature list to really understand what you’re getting with your website. If the list is lacking, then so is the service.

Perhaps the fastest way to show value in a website isn’t within the website itself, it’s within the company who’s providing it to you. The questions then remain:

  • Are you being taken care of or being taken advantage of?
  • Do you feel like you’re coming out on top in this business arrangement or pushed to the side as another number?
  • How much money are you being requested to spend each year?

Here’s some straight forward design examples of the difference between a junk website provider and a quality website provider:

Starting Base Price: $90/month
(forced to pay minimum 1 year or 2 years in advance)

These websites lack several features you should get, especially at that price point. Look at the cheap designs as well. In the end, these websites have no “depth” or functionality to them.

Base Website Package for the examples below: Standard

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Example #1

Example #2

Example #3

Example #4

Starting Base Price: $37/month
(discounts depending on payment plan chosen)

All of our websites are created to grab attention. They include premium design elements, carry excellent coding and software for search engines, along with everything we mentioned above.

Base Website Package for the examples below: Business Select

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Example #1

Example #2

Example #3

Example #4

As you can tell above, the right side column really makes a noticeable difference in all the aspects listed. You can immediately see the quality and appeal we (Lyquid Agency) preach so much about. Better yet, our base pricing is $37/month (annual payment plan). We recommend you move to our higher packages for more features, or make use of our add-ons available through our Client Store, however, it’s not required in order to serve you a high quality, dependable website that is built to pull in your audience.

You deserve better and you deserve the best. Start fresh or transition over to Lyquid Agency today. You won’t regret it!