What industries do you focus on?
Our recent patterns have shown clients typically include industries such as: Legal, Medical, Real Estate, Construction, Schools, Telecom, Restaurants / Bars / Breweries, specialty trade groups (including Professional Organizers) and more.
What ad platforms do you provide management for?
Our main focus is Google, followed by less popular platforms that may include Bing, Facebook, among others. We also have a new emerging platform that may suit your needs (yes, we're being quiet about it... it's showing promise and many agencies are unaware of it).
What is your support like?
You'll be provided a dedicated ad account representative that is your "go-to" with regards to everything under the sun for your Lyquid Ads account.
We're available to you at any time during business hours. It's best to reach us via email so we can remain focused on your ads, however, you are welcome to call your rep directly. Please understand that we do have time limits for each service plan (each plan is optimized for efficiency, allowing us to cram as much service into each client as possible). The more emails or calls we receive do affect the amount of time and attention we can place towards your ads each month.
Also keep in mind that each month, we're sending you a video report recap on the performance of our ads, what we've learned that month, where we're going for your ads, what adjustments we've made and how the overall performance is going. Depending on your account, you'll also receive PDF reporting that covers much of this information.
Can I change my ad direction towards a different service or goal?
We're happy to help! You can either email or call your account representative directly with your updated needs and we'll help you through the adjusted direction. If it's a drastic change, we may need to pause the current campaigns we're running for you, revisit a setup fee of some sort and reestablish new campaigns within the new direction your company prefers.
Can I upgrade or downgrade ad service plans?
Yes - Upon the next renewal cycle, we can adjust your ad management account plan based on your current available budget.
As it pertains to your ad spend each month - while we do not recommend changing this often, we can adjust your ad spend budget month to month with 15 days written (via email) notice prior to the following month, as you'd prefer. Please note, this is separate from our management fees, which can only be changed at the time of your quarterly renewal (again, with 15 days notice).
Can I take the ads account you setup elsewhere?
In certain cases, we are able to transfer an account, however, not all accounts are able to be transferred out.
Can ads save my business?
If you're in a position of this nature, we recommend not running ads until you've reached stability. Ongoing ad campaigns can do amazing things, but going into a service like ours, hoping it will turn your business around is placing your finances and overall well-being at risk. With advertising, unless you can afford to lose it, you shouldn't begin. That's the nature of advertising.
I read somewhere on Google that I should ask 'x' before joining your company.
As we look at our competition from time to time, we come across these generic lists. They are typically presented as "The top 10 questions to ask an ad agency"... the problem - these are nearly (entirely) written BY ad agencies and are often biased towards their own strengths or topics they prefer to speak on. They are sales tools for their own ad service.
Rather than running through an interview's worth of random questions, lets get to know the real you and you can meet us, the actual people behind the curtain that promotes your company online. We seek a real connection with our clients vs one-and-done or fly-by-night folks.
How long have you been in business?
We're going on our 11th year in business as a premium website and targeted ads service provider. A fun fact - Lyquid didn't use to have this name! It took an entire year for us to decide on what name would best support our beliefs and quality standards.
Are you officially certified?
Yes - each ad account representative is certified. Be wary of asking this question - just because someone may be certified, doesn't mean they are good at what they do. We look at our annual renewal certifications as maintaining our relevance in the advertising industry vs something that will actually benefit our clients.
For the monthly fee - doesn't that include everything by default?
The short answer is: no. You'll find in our advertising industry that certain companies or individuals (freelance consultants) will specialize only in certain pieces of your overall targeted ads strategy. These include (but are not limited to): campaign strategy, ongoing ad management, reporting, landing pages, call tracking, and more. We provide all of this within our specified plans, at a lower bundled fee.
Our goal is to bring you as many items as realistically possible, all under one specialized/experienced roof.