Do you have a term length in your contract?
As we seek committed clientele and knowing what reality is within the advertising world, we require a minimum (initial) 6-month commitment from your company. At the end of your initial term, you'll be automatically rolled into a quarterly renewal cycle.
What is your process?
Once you officially open your account with us, we'll set up an initial appointment where we'll ask you a series of questions that assist with establishing the basis for your ad campaigns.
We differ from the vast majority of ad agencies... Your first month is entirely about Lyquid gathering and thoroughly researching your business, products/services, current foundation and overall needs (you're only obligation in the first month is our account setup fee).
*We do not launch ads in the first month unless you're on our Level 1 starter plan.* Unlike other agencies, we place great care toward your budget and goals, ensuring we have built a solid basis to grow various ad campaigns.
Month 2 (and onward) is when we begin to roll out your ads and initiating our ongoing management fee and collecting your ad spend budget for the month.
What are your account setup fees?
Our account setup fees range from $1,000 - $2,500 (one time fee). We budget and set aside a certain amount of time per service plan—devoting all resources possible to gain the best foundation for your account.
What are your ongoing fees?
Depending on your service plan of choice—our management fees per month range from $275/mo - $1,550/mo. Our ongoing management fees are a fixed rate. You do not need to be concerned about variable rates or pay-per-performance fees with Lyquid.
How do your rates compare to other agencies?
Our rates are average for what you'll find throughout the industry. You'll come across others that are less costly, however, a word of caution - you get what you pay for (e.g. other providers might toss your account into an automated A.I. system and call it quits). Our costs are streamlined and allow us to cram as much time as possible toward your account.
Unlike many other ad agencies, we build in additional services that greatly assist with a quality ad cycle. We include our premium landing page service that we provide and maintain in-house as well as monthly video reporting we send to you (if you've selected our level 2+ ad service or have added these options to your level 1 account package).
How are fees paid to Lyquid?
Management fees are paid up-front for each quarter and renews automatically unless you contact us 15 days prior to your next quarterly renewal date. Your monthly ad spend is paid 5 days prior to the following month and also renewals (is paid) automatically.
What is your support like?
You'll be provided a dedicated ad account representative that is your "go-to" with regards to everything under the sun for your Lyquid Ads account.
We're available to you at any time during business hours. It's best to reach us via email so we can remain focused on your ads, however, you are welcome to call your rep directly. Please understand that we do have time limits for each service plan (each plan is optimized for efficiency, allowing us to cram as much service into each client as possible). The more emails or calls we receive do affect the amount of time and attention we can place towards your ads each month.
Also keep in mind that each month, we're sending you a video report recap on the performance of our ads, what we've learned that month, where we're going for your ads, what adjustments we've made and how the overall performance is going. Depending on your account, you'll also receive PDF reporting that covers much of this information.
What is the estimated time when I may start to see results?
Through a healthy and well-established ad service/campaign, you should expect for your first 1-3 months of ad campaigns to be less than exciting. It takes time to gain a positive relationship within ad platforms, to gain insight into trends and human behavior based on your specific needs. This is the very reason we require an initial 6-month commitment with every client. Most companies will call it quits right before finding that "sweet spot" for your ad campaigns.
Can you guarantee me results?
Results can never be guaranteed with advertising. If anyone is promising you any level of results, we recommend you reconsider their service. No company (or individual) controls or has any direct influence over ad campaign performance or ad networks other than the providers, such as Google, Bing, Facebook, etc.
Can you share with me previous results?
This is not something we can provide to you for legal and privacy reasons. The only thing we could show you is a random graph that has no affiliation to anyone and wouldn't serve you any real benefit. What we can tell you is that we've been developing ad campaigns for countless businesses over the years and as such, have maintained a well-established system.
What if I'm unhappy or I need to cancel my account?
If by chance you find yourself not as pleased as you would have liked, you're only requirement is to meet the initial 6-month commitment, at which time, you can request for your account to be closed by providing a *minimum* 15 days written (via email) notice prior to the following month.
If you are within your 3-month renewal cycle, simply give us 15 days notice prior to the following month.
Please note, we do not provide refunds on our ad management services that are paid up-front at each renewal cycle, however, your commitment to paying additional money towards ads can be canceled 15 days prior to the following month's ad run. What this means is that if you are within "Month 2" of a quarterly cycle, you can cancel 15 days prior to "Month 3." While you will not be provided a refund for management fees paid towards Lyquid, you will not be charged for "Month 3's" ad spend.
Can ads save my business?
If you're in a position of this nature, we recommend not running ads until you've reached stability. Ongoing ad campaigns can do amazing things, but going into a service like ours, hoping it will turn your business around is placing your finances and overall well-being at risk. With advertising, unless you can afford to lose it, you shouldn't begin. That's the nature of advertising.
Are you officially certified?
Yes - each ad account representative is certified. Be wary of asking this question - just because someone may be certified, doesn't mean they are good at what they do. We look at our annual renewal certifications as maintaining our relevance in the advertising industry vs something that will actually benefit our clients.